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Reader
Profile
Study
Highlights
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Conducted by Harvey Research, Inc., 2000 for
 |
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is
the #1 Preferred Publication
for nursing news
|
is
a Valuable Resource
for nurses
|
|
Action
taken as a result of reading NurseWeek in the
past year
|
| Responded
to an employement ad |
15%
|
96,000
RNs*
|
| Saved
an article for future reference |
60%
|
384,000
RNs*
|
| Gave
a copy of an article to a colleague |
43%
|
275,200
RNs*
|
| Completed
a continuing education article course |
15%
|
96,000RNs*
|
| Visited
NurseWeek.com for more information |
13%
|
83,200
RNs*
|
| Research
a product or service mentioned |
15%
|
96,000RNs*
|
*Projected
figures based upon the number of RNs in the 13 states
surveyed
|
|
84%
define NurseWeek as an important
tool for staying on top of the nursing industry
|
RNs
retainsignificantly
longer than any other nursing publication
|
|
|
| Recruitment
ads in are
read nearly 70% more often than in local
papers. |
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is
the #1 Preferred Web Site
for nursing jobs
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|
Hours
RNs spend each week looking at Web Sites
|
| 5
hours or more |
13%
|
Nearly
70% of
all nurses access the Internet for purposes
other than e-mail
|
| 2
to 4 hours |
33%
|
| Less
than 2 hours |
53%
|
| Average
number of hours |
2.7%
|
|
Registered
Nurses are Highly Mobile
|
#
of times RNs change jobs during their careers
|
| None |
13%
|
45%
(288,000 RNs*) have moved across state lines
throughout their career.
28%
(179,200 RNs*) have moved within the past
5 years.
36%
(230,400 RNs*) would consider moving to another
state.
|
| 1-2
times |
22%
|
| 3-4
times |
32%
|
| 5-7
times |
19%
|
| Over
7 times |
12%
|
|
Average
number of times...3.7
|
*Projected
figures based upon the number of RNs in the 13 states
surveyed
|
Important
Factors for Iinfluencing Response to Employment Ads
|
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Reader
Demographics
(Data projectable
to include entire study audience, or virtually every
RN in the 13 states surveyed)
|
| |
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Marital
Status
|
| Married |
66%
|
| Single |
15%
|
| Widowed |
4%
|
| Divorced/Separated |
14%
|
|
|
|
Household
Yearly Gross Income
|
| Less
than $30,000 |
3%
|
| $30,000-$39,999 |
8%
|
| $40,000-$49,999 |
10%
|
| $50,000-$74,999 |
28%
|
| $75,000-$99,999 |
21%
|
| $100,000-$149,999 |
15%
|
| $150,000-$199,999 |
4%
|
| $250,000
or more |
2%
|
|
Average
income..............$82,146
|
|
|
| |
|
|
|
|
|
|
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Education
|
| RN
Diploma |
12%
|
| Associates
Degree |
32%
|
| Bachelor's
Degree |
40%
|
| Master's
Degree |
13%
|
| Ph.D. |
1%
|
|
|
| |
|
|
|
|
Age
|
| Under
25 |
1%
|
| 25-34 |
12%
|
| 35-44 |
30%
|
| 45-54 |
38%
|
| 55-64 |
14%
|
| 65
or older |
4%
|
| Average
Age.......................... 46 |
|
|
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Currently
Employed
|
| Yes |
90%
|
| No |
9%
|
|
|
| |
|
|
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Years
of Nursing Experience
|
| Less
than 1 year |
3%
|
| 1-5
years |
23%
|
| 6-10
years |
24%
|
| 11-15
years |
16%
|
| 16-20
years |
12%
|
| More
than 20 years |
20%
|
| Average
number of years........12 |
|
|
|
Work
Load
|
| Full-Time |
77% |
| Part-Time |
22% |
|
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Note:
For those tables where the total does not equal
100%, the remaining responses are “no answer”.
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Harvey
Research, Inc.
Serving the publishing industry since 1953, Harvey
Research, Inc. is the largest supplier of research
services to
trade publishers in the world. Last year alone,
Harvey Research conducted nearly 25,000 face-to-face
interviews and mailed out over 200,000 questionnaires
in the USA, Europe and Asia. Recent clients include…
- New
York Times
- International
Herald Tribune
- Discover
- The
Hollywood Reporter
- The
Economist
- Computer
Technology Review
- Disney
Magazine
- FamilyFun
For
more information about Harvey Research, Inc. contact
Martin Feldman,
Vice President Research Sales, at (716) 425-7880.
Reader
Profile Study Details
3,000 registered nurses were surveyed by mail
in 13 states (WA, OR, CA, NV, ID, UT,
AZ, MT, WY, CO, NM, TX, and AK).
Harvey
Research employed probability sampling techniques
in order to assure the results can be projected
to the entire audience with: +/- 3% at the 95%
confidence level.
Additional
information available.
To schedule a presentation please contact
your local NurseWeek representative.
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