| |
Nobody Reaches
More RNs, in More Ways, More Often
More than a million reasons why this is your most
powerful recruitment solution!
Established.
Trusted. Respected.
Every
nurse makes a difference, which is why for more
than 15 years NurseWeek has committed to
serving all registered nurses with an array of
high-quality, informative, motivating products
and services. This long history of award-winning
editorial and dedication to the nursing community
is what makes NurseWeek unmistakably the
most preferred publication for current nursing
news, with 84% of RNs defining NurseWeek
as an "important tool" for staying on
top of the nursing industry.*
Nobody
Reaches More RNs.
Mailed
free of charge to the homes of actively licensed
RNs, no other publication reaches more RNs. Our
circulation to more than 1 million RNs is BPA
audited and rotated to include nearly every RN
in the states we serve.
Extremely
Well Read!
Nurses
in all stages of their profession, from all backgrounds
and all clinical specialties, read and use NurseWeek
on a regular basis. According to third party research:
80% of readers have taken one or more actions
as a result of reading NurseWeek within
the past year. "Actions" include responding
to and/or referring a friend to an employment
ad or article, an/or completing a CE course. In
addition, 77% of RNs read at least 3 out of every
4 issues and upwards of 90% pass their issue along
to a friend.*
Reader
Demographics
Data
projectable to include entire study audience,
or virtually every RN in the 13 states surveyed
at plus or minus 3% margin of error.
|
Age
|
|
Household
Yearly
Gross Income
|
| Under
25 |
1% |
|
Less
than $30,000 |
3% |
| 25-34 |
12% |
|
$30k-$39,999 |
8% |
| 35-44 |
30% |
|
$40k-$49,999 |
10% |
| 45-54 |
38% |
|
$50k-$74,999 |
28% |
| 55-64 |
14% |
|
$75k-$99,999 |
21% |
| 65
or older |
4% |
|
$100k-$149,999 |
15% |
|
|
$150k-$199,999 |
4% |
|
|
$200,000
or more |
2% |
|
|
Avg.
Income |
$82,146 |
|
Years
of Nursing Exp.
|
|
Education
|
| Less
than 1 year |
3% |
|
RN
Diploma |
12% |
| 1-5
years |
23% |
|
Associate
Degree |
32% |
| 6-10
years |
24% |
|
Bachelor's
Degree |
40% |
| 11-15
years |
16% |
|
Master's
Degree |
13% |
| 16-20
years |
12% |
|
Ph.D. |
1% |
| More
than 20 years |
20% |
|
|
| Avg.
No. of Years |
12 |
|
|
|
|
|
|
| Currently
Employed |
|
|
|
| Yes |
90% |
|
|
|
| No |
9% |
|
|
|
*Harvey
Research, Inc. Reader Profile Study, 2000
California
Mountain
West
Midwest
South
Central
Great
Lakes
|
