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The Rules of Attraction
(continued)

Page 3

 

Continued from Page 2

“The point of a Magnet is that you’re just not going to make it if your only focus is on recruitment and retention,” Allison said. “You have to give more than lip service to issues like shared decision-making, support for professional development, all those leadership questions.”

RN component

The first Magnet-designated hospitals had established themselves for some time as places where everyone from the hospital board on down believed nursing was important. When the University of California, Davis, Medical Center received its Magnet designation in 1997, “we didn’t really change anything,” said Wendy Nugent, MSN, RN, Magnet program coordinator for the medical center.


UC Davis had an all-RN staff, a strong collaborative relationship between nurses and physicians, a high RN-to-patient ratio and competitive salaries and benefits. The hospital’s chief nurse executive, Carol Robinson, MPA, RN, has always had an open-door policy, and nurses are encouraged to come to her with concerns, Nugent said. The hospital offered a high level of patient care and, as a university-affiliated hospital, had a strong research component. Most important, staff nurses were happy and enthusiastic, she said.

The University of Washington Medical Center in Seattle had a similar situation. The medical center was one of the 41 original Magnet hospitals and was the first organization to successfully apply for and receive the official designation under the program established by the credentialing center, said Catherine Broom, ARNP, CNS, Magnet project coordinator for the University of Washington Medical Center. The hospital received its second redesignation this summer.

Staff nurses were much more involved in the redesignation process than they had been in the past, Broom said. Nurses showed their work at poster fairs and submitted work to a Magnet newsletter. “We saw it as an opportunity to tell our story of excellence and we involved as many nurses as we could,” she said.

Wendy Reiner, RN, an ambulatory surgery nurse who has worked at the University of Washington Medical Center for 12 years, said she was not aware of her hospital’s Magnet status and what it meant until about two years ago, when the hospital began preparing for redesignation.

“Now everybody knows about it and we’re proud of it and it’s helped us become proud of ourselves as nurses,” she said. “We knew we were different. We just didn’t know why.”

Reiner didn’t need an award to tell her she wanted to work at the University of Washington. “I’ve worked in a lot of places and this is the only place I’ve stayed for very long,” she said. She appreciates the career options and the ability to move around and learn new things without having to quit her job. She also likes feeling part of a team with physicians.

“We’re treated like peers and there’s a lot of cross-communication with the physician,” she said. “We discuss together what the treatment method is going to be. We can make recommendations and not feel intimidated.”

Like Reiner, Leigh Anne Saunders, RN, decided to stay at University of Washington Medical Center after working for short periods at a number of other hospitals. “It was so comfortable here and everyone was so genuinely nice and helpful and team-playing here,” said Saunders, who works in the cardio-thoracic surgical step-down unit. “Everybody’s involved in the care of the patient. You hear about that at other hospitals, but I’ve never really seen it until now.”

Instant attraction

As the Magnet Recognition Program becomes more widely known, nurses around the country are applying to hospitals specifically because of their Magnet designation. Hinshaw, dean and professor at the University of Michigan (Ann Arbor) School of Nursing, said a number of nursing schools now give seniors a pamphlet with a checklist of Magnet-like characteristics to check off when looking for an employer.

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