Editor's
Note
Coming
full circle
Magazine
will shift from HealthWeek to NurseWeek
Beth Ulrich, Ed.D.,
RN, Texas Editor
November
27, 2000
Our
company started in California more than 20 years ago to
provide continuing education to registered nurses. In 1989,
the publication of NurseWeek began, and in 1994 NurseWeek
launched both NurseWeek and Allied HealthWeek
in Texas. Soon, the two Texas magazines merged to create
HealthWeek, a publication designed for many different
health care professionals. Despite much effort over the
years, we have found it difficult to meet the needs of such
a divergent group in one publication.
After
many months of discussion and reviewing options, we have
decided to return this publication to its original (and
now national) focus – registered nurses. Effective
with our Dec. 11 edition, HealthWeek will become
NurseWeek.
This
has been an extremely hard decision. As a former nurse executive
and chief operating officer, I have long promoted a team
approach. In some ways, this move feels as though it goes
against that approach by separating registered nurses from
other health professionals. I believe, however, that we
would better serve everyone by doing one thing really well,
rather than trying to be all things to all people in one
publication.
During
the past year, NurseWeek has expanded significantly.
We added a Mountain West edition (Washington, Oregon, Idaho,
Montana, Wyoming, Utah, Colorado, Nevada, Arizona, New Mexico
and Alaska) in January and a Midwest edition (South Dakota,
North Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri,
Wisconsin, Illinois and Indiana) in September. NurseWeek
now reaches more than 1 million registered nurses. With
our next issue, we will convert the Texas edition to the
NurseWeek South Central edition and will reach an
additional 70,000 registered nurses in Louisiana, Arkansas
and Oklahoma.
We still
are searching for ways to meet the needs of those health
professionals who were served by HealthWeek. We’re
beefing up our Web site, www.healthweek.com,
with daily health care news coverage and we’re looking at
ways to better serve multiple health care professions on
the Web, where editorial space is unlimited. We would like
to hear suggestions on how we can help meet your needs.
Please e-mail your suggestions to bethu@healthweek.com
or fax them to (281) 412-2066.
