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Why did you become a nurse?
I became a nurse because I felt nurses were an integral
part of the health care team. In addition to that, nursing
was then and still is a well-respected profession.
What is the most important thing
you are doing right now?
Educating health care professionals and the general
public on the technology available for pain management.
Our next pain management conference for nurses and allied
health care professionals is Nov. 8 in Cleveland. You
can e-mail painmanagement@ccf.org
for a brochure or visit our Web site at www.clevelandclinic.org/painmanagement.
Tell us about some of your other projects?
In 1997, I incorporated my teaching, managed care and
clinical experience into another dimension of health
care as director of health care marketing for specialized
groups of medical practice--podiatry and ophthalmology.
My role included managed care contracting, marketing
and advertising.
In this capacity, I found that the majority of our
patient population was older than 65. I looked for creative
ways to reach that population through combined education
and marketing, and underwrote a radio show called "The
Senior Connection."
What is it like doing a radio show?
How has your nursing background/skills helped you in
this project?
The radio show helped build relationships with the
referring physicians we interviewed and helped me to
understand the patient population I was marketing to.
It also gave me the opportunity to lobby politicians
to put senior programs in place for my own generation.
The radio show led to a cable TV show, which dealt
with seniors and those who care about them. The development
of a Web site [www.seniors-connection.com] for the radio
show taught me yet another form of market development.
What drives you to do what you do?
Compelling patient testimonials and the caliber of
the physicians I deal with. They are educators, clinicians
and administrators who believe in the concept of team
effort.
What or who are some of your greatest
influences?
Being blessed with many mentors in my career who have
seen things in me that I could not see in myself has
given me opportunity and direction.
What are your plans for the future?
To always look outside the box. While that sounds cliché,
it is true. I would never have achieved the things I
have done without being willing to take some risks.
What do you want to say to new nurses
and the nurses of the future?
There are many opportunities to combine all of your
nursing skills in many areas of health care. Volunteer
to do research and give inservices to your peers. Join
nursing organizations and get involved. Nursing is a
profession, not a job. Nurses have no idea of the impact
they make on others' lives.
Would you do anything differently in
your nursing career?
I would not change a thing. I can say that with confidence.
One day, my life will go full circle and I may be back
on nights in the emergency room or working clinically
in one of the best pain management centers in the world.
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